Vajre, Sangram.
Account based marketing for dummies / by Sangram Vajre. - Hoboken, NJ : John Wiley & Sons, Inc., c2016. - xviii, 354 pages : illustrations ; - For dummies . - For dummies. .
Includes index.
Contents: Part 1 : Getting started with account-based marketing -- Part 2 : Identifying accounts for marketing. Targeting your best-fit accounts -- Part 3 : Expanding contacts into accounts -- Part 4 : Engaging accounts on their terms.
Part 5 : Turning customers into advocates -- Part 6 : Putting it all together -- Part 7 :The part of tens.
Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.
English
9781119224853 [paperback]
2016935142
Marketing--Key accounts.
Selling--Key accounts.
Relationship marketing.
Consumers--Management.
Industrial marketing--Management.
Industrial marketing--Management.
Marketing--Key accounts.
Relationship marketing.
Selling--Key accounts.
Account based marketing for dummies / by Sangram Vajre. - Hoboken, NJ : John Wiley & Sons, Inc., c2016. - xviii, 354 pages : illustrations ; - For dummies . - For dummies. .
Includes index.
Contents: Part 1 : Getting started with account-based marketing -- Part 2 : Identifying accounts for marketing. Targeting your best-fit accounts -- Part 3 : Expanding contacts into accounts -- Part 4 : Engaging accounts on their terms.
Part 5 : Turning customers into advocates -- Part 6 : Putting it all together -- Part 7 :The part of tens.
Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.
English
9781119224853 [paperback]
2016935142
Marketing--Key accounts.
Selling--Key accounts.
Relationship marketing.
Consumers--Management.
Industrial marketing--Management.
Industrial marketing--Management.
Marketing--Key accounts.
Relationship marketing.
Selling--Key accounts.