David, Fred R.

Strategic management : concepts and cases / Fred R. David. - Twelfth edition - Upper Saddle River, N.J. : Pearson Education, c2009. - 326 pages : illustration ;

Includes bibliographical references and indexes.

Contents: Part 1 Overview -- Part 2 Strategy formulation -- Part 3 Strategy implementation -- Part 4 Strategy evaluation.


English

9789810697013 [newsprint]

2007049189


Strategic planning.
Strategic planning--Case studies.


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