Ingram, Thomas N.
Sales management : analysis and decision making / Thomas N. Ingram and [four others]. - Fifth edition - Mason, Ohio : Thomson/South-Western, c2004. - xxi, 420 pages : illustration ;
Includes bibliographical references and index.
Contents: Part 1 Describing the personal selling function -- Part 2 Defining the strategic role of the sales function -- Part 3 Developing the salesforce -- Part 4 Directing the salesforce -- Part 5 Determining salesforce effectiveness and performance.
English
0324191081 [paperback]
2003100012
Sales management.
Sales management : analysis and decision making / Thomas N. Ingram and [four others]. - Fifth edition - Mason, Ohio : Thomson/South-Western, c2004. - xxi, 420 pages : illustration ;
Includes bibliographical references and index.
Contents: Part 1 Describing the personal selling function -- Part 2 Defining the strategic role of the sales function -- Part 3 Developing the salesforce -- Part 4 Directing the salesforce -- Part 5 Determining salesforce effectiveness and performance.
English
0324191081 [paperback]
2003100012
Sales management.