Kerin, Roger A.
Marketing in Asia / Roger A. Kerin [and three others]. - Second edition. - New York : McGraw-Hill Education, c2013. - lvi, 822 pages : illustration ;
Includes bibliographical references and index.
Contents: Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3 Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process.
English
9789814626040 [newsprint]
Marketing -- Asia
Marketing in Asia / Roger A. Kerin [and three others]. - Second edition. - New York : McGraw-Hill Education, c2013. - lvi, 822 pages : illustration ;
Includes bibliographical references and index.
Contents: Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3 Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process.
English
9789814626040 [newsprint]
Marketing -- Asia