Ilano, A. B.
Principles of marketing / A.B. Ilano. - First edition - Manila, Philippines : Rex Book Store, c2016. - xviii, 342 pages : illustration ;
Includes bibliographical references and index.
Contents: Chapter 1 The principles of marketing -- Chapter 2 The environment and its opportunities -- Chapter 3 Market segments and consumer behavior -- Chapter 4 Positioning -- Chapter 5 Product strategies -- Chapter 6 Pricing strategies -- Chapter 7 Place and placement -- Chapter 8 Promotion strategies -- Chapter 9 Integrated marketing communications.
English
9789712378461 [newsprint]
Marketing.
Principles of marketing / A.B. Ilano. - First edition - Manila, Philippines : Rex Book Store, c2016. - xviii, 342 pages : illustration ;
Includes bibliographical references and index.
Contents: Chapter 1 The principles of marketing -- Chapter 2 The environment and its opportunities -- Chapter 3 Market segments and consumer behavior -- Chapter 4 Positioning -- Chapter 5 Product strategies -- Chapter 6 Pricing strategies -- Chapter 7 Place and placement -- Chapter 8 Promotion strategies -- Chapter 9 Integrated marketing communications.
English
9789712378461 [newsprint]
Marketing.