University of Cebu-Banilad Library catalog

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Borchers, Timothy A.

Persuasion in the media age / Timothy A. Borchers. - Boston : McGraw-Hill, c2002. - xxiv, 472 pages : illustration ;

Includes bibliographical references and index.

Contents: Part 1 Concepts of persuasion -- Part 2 Variables of persuasion -- Part 3 Contexts and applications of persuasion.

English

ISBN: 0071131620 [paperback]

LCCN: 2001041010

Subjects--Topical Terms:
Persuasion (Rhetoric).
Mass media.

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