Zimbardo, Philip G.
Influencing attitudes and changing behavior : a basic introduction to relevant methodology, theory, and applications. [by] Philip Zimbardo and Ebbe B. Ebbesen; in collaboration with Christina Maslach. - Reading, Mass. : Addison-Wesley Pub. Co., c1969. - ix, 148 pages : - Topics in social psychology .
Includes bibliographical references.
Contents: 1 Posing problems in attitude and behavior modification -- 2 Considering where to look for answers, and what we know from social psychological studies --
3 Examining the experiment as a general source of answers, and reviewing some representative studies -- 4 Critically analyzing the conceptualization, methodology,a nd interpretation of attitude change research -- 5 Reflecting the role of theory in attitude change -- 6 Focusing upon practical applications of principles of attitude and behavior change.
English
72085386
Attitude change.
Influencing attitudes and changing behavior : a basic introduction to relevant methodology, theory, and applications. [by] Philip Zimbardo and Ebbe B. Ebbesen; in collaboration with Christina Maslach. - Reading, Mass. : Addison-Wesley Pub. Co., c1969. - ix, 148 pages : - Topics in social psychology .
Includes bibliographical references.
Contents: 1 Posing problems in attitude and behavior modification -- 2 Considering where to look for answers, and what we know from social psychological studies --
3 Examining the experiment as a general source of answers, and reviewing some representative studies -- 4 Critically analyzing the conceptualization, methodology,a nd interpretation of attitude change research -- 5 Reflecting the role of theory in attitude change -- 6 Focusing upon practical applications of principles of attitude and behavior change.
English
72085386
Attitude change.