Marata, Catherine B.
Marketing strategy assessment of Bollywood Tandoor Indian Cuisine / Catherine Marata [and three others]. - Cebu City : University of Cebu, 2017. - iv, 62 leaves ;
Thesis (Degree of Bachelor of Science in Business Administration) -- University of Cebu-Banilad, 2017.
Includes bibliographical references (leaves 46-48).
Summary : In business, competition is everywhere, and in order for the business to live longer in the business industry it is very important to know better on how to become competitive and what marketing strategy that needs to focus more in order to attract and satisfy of the Bollywood Tandoor Indian Cuisine. This study also determined the problem faced by the restaurant and in what aspect of marketing strategy needs improvement this include : product strategy, pricing method, place, customer service and promotional activities. This study utilized the descriptive-correlation research design. There were 100 total respondents from the restaurant; this is composed of customers, crew, security guard, and the supervisor. A researcher-made questionnaire was used in gathering the data. The statistical treatments used in analyzing the data were a simple percentage and weighted mean. This study finds out that Bollywood Tandoor Indian Cuisine is lack in promotional strategy. This study concluded that in the aspect of marketing strategy Bollywood Tandoor Indian Cuisine has no problem about its product, price, place and customer service but they must need to improve their promotional activities to attract more potential customers. Therefore, the researchers recommended the implementation of the action plan to interwork the promotion of the business.
English
Marketing strategy assessment of Bollywood Tandoor Indian Cuisine / Catherine Marata [and three others]. - Cebu City : University of Cebu, 2017. - iv, 62 leaves ;
Thesis (Degree of Bachelor of Science in Business Administration) -- University of Cebu-Banilad, 2017.
Includes bibliographical references (leaves 46-48).
Summary : In business, competition is everywhere, and in order for the business to live longer in the business industry it is very important to know better on how to become competitive and what marketing strategy that needs to focus more in order to attract and satisfy of the Bollywood Tandoor Indian Cuisine. This study also determined the problem faced by the restaurant and in what aspect of marketing strategy needs improvement this include : product strategy, pricing method, place, customer service and promotional activities. This study utilized the descriptive-correlation research design. There were 100 total respondents from the restaurant; this is composed of customers, crew, security guard, and the supervisor. A researcher-made questionnaire was used in gathering the data. The statistical treatments used in analyzing the data were a simple percentage and weighted mean. This study finds out that Bollywood Tandoor Indian Cuisine is lack in promotional strategy. This study concluded that in the aspect of marketing strategy Bollywood Tandoor Indian Cuisine has no problem about its product, price, place and customer service but they must need to improve their promotional activities to attract more potential customers. Therefore, the researchers recommended the implementation of the action plan to interwork the promotion of the business.
English