Cozby, Paul C.,
Methods in behavioral research / Paul Cozby, Scott Bates. - Eleventh edition. - New York, NY : McGraw-Hill, c2015. - xix, 425 pages : colored illustrations ; 24 cm.
Includes appendix, glossary, references, and index.
Contents: 1 Scientific understanding of behavior -- 2 Where to start -- 3 Ethics in behavioral research -- 4 Fundamental research issues -- 5 Measurement concepts -- 6 Observational methods -- 7 Asking people about themselves: survey research -- 8 Experimental design -- 9 Conducting experiments -- 10 Complex experimental designs -- 11 Single-case, quasi-experimental, and development research -- 12 Understanding research results: description and correlation -- 13 Understanding research results: statistical inference -- Generalization.
"Presents a strategic approach to methodological decision making. This book incorporates learning objectives, illustrative graphics, and activities to increase student involvement. It also includes an introduction of different research techniques, extensive revision of the "validity of measurement" section, and updated structural equations models." --Provided by the publisher
Adult
Text in English
9789814577090 [paperback]
Psychology-- Research--Methodology.
Social sciences-- Research--Methodology.
Methods in behavioral research / Paul Cozby, Scott Bates. - Eleventh edition. - New York, NY : McGraw-Hill, c2015. - xix, 425 pages : colored illustrations ; 24 cm.
Includes appendix, glossary, references, and index.
Contents: 1 Scientific understanding of behavior -- 2 Where to start -- 3 Ethics in behavioral research -- 4 Fundamental research issues -- 5 Measurement concepts -- 6 Observational methods -- 7 Asking people about themselves: survey research -- 8 Experimental design -- 9 Conducting experiments -- 10 Complex experimental designs -- 11 Single-case, quasi-experimental, and development research -- 12 Understanding research results: description and correlation -- 13 Understanding research results: statistical inference -- Generalization.
"Presents a strategic approach to methodological decision making. This book incorporates learning objectives, illustrative graphics, and activities to increase student involvement. It also includes an introduction of different research techniques, extensive revision of the "validity of measurement" section, and updated structural equations models." --Provided by the publisher
Adult
Text in English
9789814577090 [paperback]
Psychology-- Research--Methodology.
Social sciences-- Research--Methodology.