Tariao, Marialle Georgia,
Brand competitiveness of kevlo skinceuticals as a skin care product in Cebu Philippines / Kimberly Abequibel [and four others]. - Cebu City : University of Cebu, 2017. - 54 leaves :
Feasibility Study (Degree of Bachelor of Science in Business Administration) -- University of Cebu- Banilad, 2017.
Includes bibliographical references.
Summary: The organizations develop brands as a way to create and attract new customer. They may gain trust or customer loyalty if they can differentiate the brand from the competitors. Some of the brands are different in an organization, but by having a strong branding, they can still be able to keep their customers. This study examines the brand competitiveness of Kevlo Skinceuticals, Inc. This focused on why the customers would much prefer Kevlo skin care products than of those other brands. For the purpose of this research, a self-made questionnaire was prepared to gather data. The factors that affect the consumer buying decision are brand characteristics, brand management and brand resonance. It goes to show that the product has met the expectations of the consumers, yet still there are some factors that the firm should consider and enhance to attain certain degree of competitiveness. To increase or widen market coverage, opening store a branch is recommended.
English
Brand competitiveness of kevlo skinceuticals as a skin care product in Cebu Philippines / Kimberly Abequibel [and four others]. - Cebu City : University of Cebu, 2017. - 54 leaves :
Feasibility Study (Degree of Bachelor of Science in Business Administration) -- University of Cebu- Banilad, 2017.
Includes bibliographical references.
Summary: The organizations develop brands as a way to create and attract new customer. They may gain trust or customer loyalty if they can differentiate the brand from the competitors. Some of the brands are different in an organization, but by having a strong branding, they can still be able to keep their customers. This study examines the brand competitiveness of Kevlo Skinceuticals, Inc. This focused on why the customers would much prefer Kevlo skin care products than of those other brands. For the purpose of this research, a self-made questionnaire was prepared to gather data. The factors that affect the consumer buying decision are brand characteristics, brand management and brand resonance. It goes to show that the product has met the expectations of the consumers, yet still there are some factors that the firm should consider and enhance to attain certain degree of competitiveness. To increase or widen market coverage, opening store a branch is recommended.
English