Dunn, Jim.
Successful public relations : the insider's way to get successful media coverage / Jim Dunn. - New Delhi : Viva Books Private Limited, c2005. - 153 pages :
Contents: 1 The nature of public relations -- 2 The role and function of a pro -- 3 Costing PR -- 4 How to deal with the media - Dunn's golden rules -- 5 Setting up and operating the PR office -- 6 Preparing feature articles -- 7 Public relations photography -- 8 Press conferences, media events and interviews -- 9 Effective PR use of radio and television -- 10 PR on small budget -- 11 New product launches -- 12 Crisis public relations: how to handle emergencies -- 13 Case history I: the chief executive's approach to PR -- 14 Case histories II - VII.
English
8176493775 [paperback]
Public relations
Successful public relations : the insider's way to get successful media coverage / Jim Dunn. - New Delhi : Viva Books Private Limited, c2005. - 153 pages :
Contents: 1 The nature of public relations -- 2 The role and function of a pro -- 3 Costing PR -- 4 How to deal with the media - Dunn's golden rules -- 5 Setting up and operating the PR office -- 6 Preparing feature articles -- 7 Public relations photography -- 8 Press conferences, media events and interviews -- 9 Effective PR use of radio and television -- 10 PR on small budget -- 11 New product launches -- 12 Crisis public relations: how to handle emergencies -- 13 Case history I: the chief executive's approach to PR -- 14 Case histories II - VII.
English
8176493775 [paperback]
Public relations