Buchanan, Richard W.

When customers think we don't care : ending actions that self-destruct companies, customer service and jobs / Richard W. Buchanan. - Sydney : McGraw-Hill, c2002. - viii, 288 pages : illustration, portraits ;

"2nd ed. of The enemy within"--Cover.

Contents: Part 1 Turning cultures that can't into cultures that care -- Part 2 Straightening out marketing -- Part 3 Clearing out self-destructive barriers.


English

9780074709306 [paperback] 0074709305 [paperback]


Customer relations.
Consumer satisfaction.
Customer services.
Success in business.

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