Preston, Chris, 1961-
Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston. - Second edition - Hoboken, New Jersey : John Wiley & Sons, c2012. - xix, 300 pages : illustrations ; 25 cm. - Wiley event management series .
Includes bibliographical references and index.
Contents: 1 What is n event and what is event marketing? -- 2 The evolution of event marketing -- 3 The theory of practice of event marketing -- 4 Sponsorship and cause-related event marketing -- 5 E-event marketing -- 6 Entertainment and festival event marketing -- 7 Corporate event marketing -- 8 Association, convention, and exhibition event marketing -- 9 Social event marketing -- 10 Future forces and trends in event marketing -- 11 Event marketing case studies -- 12 Resources.
English
9780470891070 [hardbound]
2012000700
Special events--Marketing.
Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston. - Second edition - Hoboken, New Jersey : John Wiley & Sons, c2012. - xix, 300 pages : illustrations ; 25 cm. - Wiley event management series .
Includes bibliographical references and index.
Contents: 1 What is n event and what is event marketing? -- 2 The evolution of event marketing -- 3 The theory of practice of event marketing -- 4 Sponsorship and cause-related event marketing -- 5 E-event marketing -- 6 Entertainment and festival event marketing -- 7 Corporate event marketing -- 8 Association, convention, and exhibition event marketing -- 9 Social event marketing -- 10 Future forces and trends in event marketing -- 11 Event marketing case studies -- 12 Resources.
English
9780470891070 [hardbound]
2012000700
Special events--Marketing.