Preston, Chris, 1961-

Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston. - Second edition - Hoboken, New Jersey : John Wiley & Sons, c2012. - xix, 300 pages : illustrations ; 25 cm. - Wiley event management series .

Includes bibliographical references and index.

Contents: 1 What is n event and what is event marketing? -- 2 The evolution of event marketing -- 3 The theory of practice of event marketing -- 4 Sponsorship and cause-related event marketing -- 5 E-event marketing -- 6 Entertainment and festival event marketing -- 7 Corporate event marketing -- 8 Association, convention, and exhibition event marketing -- 9 Social event marketing -- 10 Future forces and trends in event marketing -- 11 Event marketing case studies -- 12 Resources.


English

9780470891070 [hardbound]

2012000700


Special events--Marketing.


University of Cebu - Banilad | 6000, Gov. M. Cuenco Ave, Cebu City, 6000 Cebu, Philippines
Tel. 410 8822 local 7123| e-mail ucbaniladcampus.library@gmail.com

Powered by Koha