Kaser, Ken,
Advertising and sales promotion / Ken Kaser. - Philippine edition - Singapore : Philippines : Cengage Learning, c2015. - xix, 461 pages : illustrations ; 29 cm
1st Philippine reprint 2015.
Contents: Chapter 1 What is advertising -- Chapter 2 Consumer behavior -- Chapter 3 The basics of marketing -- Chapter 4 Product and price planning -- Chapter 5 Distribution planning -- Chapter 6 Promotion planning -- Chapter 7 Advertising media -- Chapter 8 Effective advertising and sales promotion -- Chapter 9 Communicating effective advertising and promotional messages -- Chapter 10 Management of effective advertising -- Chapter 11 Consumer-oriented advertising and sales promotion -- Chapter 12 The economics of advertising -- Chapter 13 Legal and ethical issues affecting advertising -- Chapter 14 Advertising in a multicultural market -- Chapter 15 Planning your future in advertising.
English
9789814687379 [newsprint]
2013400422
Advertising.
Promotion.
Advertising and sales promotion / Ken Kaser. - Philippine edition - Singapore : Philippines : Cengage Learning, c2015. - xix, 461 pages : illustrations ; 29 cm
1st Philippine reprint 2015.
Contents: Chapter 1 What is advertising -- Chapter 2 Consumer behavior -- Chapter 3 The basics of marketing -- Chapter 4 Product and price planning -- Chapter 5 Distribution planning -- Chapter 6 Promotion planning -- Chapter 7 Advertising media -- Chapter 8 Effective advertising and sales promotion -- Chapter 9 Communicating effective advertising and promotional messages -- Chapter 10 Management of effective advertising -- Chapter 11 Consumer-oriented advertising and sales promotion -- Chapter 12 The economics of advertising -- Chapter 13 Legal and ethical issues affecting advertising -- Chapter 14 Advertising in a multicultural market -- Chapter 15 Planning your future in advertising.
English
9789814687379 [newsprint]
2013400422
Advertising.
Promotion.