Wilcox, Dennis L.
Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. - Fifth edition - New York : Longman, c1998. - xxiv, 584 pages : illustrations (some colors) ; 24 cm.
Includes bibliographical references and index.
Contents: Part 1 Role -- Part 2 Process -- Part 3 Strategy -- Part 4 Application -- Part 5 Tactics.
English
0321015479 [newsprint]
97009228
Public relations.
Public relations--United States.
Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. - Fifth edition - New York : Longman, c1998. - xxiv, 584 pages : illustrations (some colors) ; 24 cm.
Includes bibliographical references and index.
Contents: Part 1 Role -- Part 2 Process -- Part 3 Strategy -- Part 4 Application -- Part 5 Tactics.
English
0321015479 [newsprint]
97009228
Public relations.
Public relations--United States.