| 000 -LEADER |
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| fixed length control field |
02833nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190715083656.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190423b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu- Banilad |
| Transcribing agency |
University of Cebu- Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Talle, Angela C. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Level of customer satisfaction of selected coffee shops in Cebu City / |
| Statement of responsibility, etc |
Jessa A. Borden [and three others]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City : |
| Name of publisher, distributor, etc |
University of Cebu, |
| Date of publication, distribution, etc |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
iv, 62 leaves : |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 501 ## - WITH NOTE |
|---|
| With note |
Thesis (Degree of Bachelor of Hotel and Restaurant Management) -- University of Cebu- Banilad, 2018. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: Keeping and providing customer satisfaction is one of the biggest challenges in the industry of business nowadays. Sequentially, to increase customer satisfaction and customer loyalty, owners must seek knowledge about their customer's feedback to their establishment to improve their service quality. The study aims to determine the level of customer satisfaction of the selected coffee shops in Cebu City as perceived by its customer and help the establishment determine what lacks their services for them to gain customer loyalty and better customer service. The researchers will use the result of this study for a proposed intervention plan. The study was conducted at the two (2) selected Coffee Shops in Cebu City. There were forty (40) chosen respondents all in all. This study used a descriptive survey method utilizing a researcher- made questionnaire to gather data. Simple percentage, weighted mean, and chi-square were the statistical treatment used for the data analysis. This results showed that more male respondents patronize the coffee shops as compared to female. Most were ages 28-37. Majority of them were single and are Filipinos. Coffee, customer service, ambiance, and other amenities were highly satisfying. Also, a significant relationship was noted between three (3) sets of paired variables: gender, civil status, and nationality & level of satisfaction. However, a unanimous of no significant relationship was detected. Overall, there is no significant relationship between the personal profile of the respondents and perception with the coffee shop's coffee, services, and amenities. Hence, the null hypothesis was accepted. The study concludes that the level of customer satisfaction of the selected coffee shops in Cebu City is highly satisfying. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Deans/Chairperson |
|
| Department |
|
| Subject Category |
HRM |
| 546 ## - LANGUAGE NOTE |
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| Language note |
English |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malapitan, Joey Jr. G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Saladaga, Jerry Louis N. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Borden, Jessa A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Thesis |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Kristine[new] |
| Date encoded |
04/23/2019 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Charmaine[edited] |
| Date encoded |
06/21/2019 |
