Level of customer satisfaction of milk tea shops in Cebu City / (Record no. 10984)

000 -LEADER
fixed length control field 02537nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191218191131.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191218b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency University of Cebu- Banilad
Transcribing agency University of Cebu- Banilad
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cincoflores, Ma. Renzyl.
245 ## - TITLE STATEMENT
Title Level of customer satisfaction of milk tea shops in Cebu City /
Statement of responsibility, etc Ma Renzyl Cincoflores and three others.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cebu City, Philippines :
Name of publisher, distributor, etc [Publisher not identified],
Date of publication, distribution, etc c2019.
300 ## - PHYSICAL DESCRIPTION
Extent iv, 62 leaves :
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type volume
501 ## - WITH NOTE
With note Thesis (Degree of Bachelor of Science in Hotel and Restaurant Management) -- University of Cebu-Banilad, 2019.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: Chapter 1. The Problem and its Scope -- Chapter 2. Presentations, Analysis and Interpretation of Data -- Chapter 3. Summary of findings, Conclusion and Recommendations.
520 ## - SUMMARY, ETC.
Summary, etc Summary: Providing and maintaining customer satisfaction is one of the biggest challenges in the milk tea industry. Sequentially to increase customer satisfaction, owners must attempt better services through service quality. This study aimed to survey the level of customer satisfaction in a milk tea shop in Cebu. This study sought to address the following: First, the profile of the respondents regarding age, gender and occupation. Second, the customers perception of the milk tea's taste, amount of pearls, price, visual packaging, and varieties of flavors. The third is the significant relationship between the respondent's profile and their level of customer satisfaction of the selected milk tea shops. The study utilized a descriptive research design using a researcher-made questionnaire, which was completed by the respondents to determine the relationship between the profile of respondents and their level of customer satisfaction. The study was responded by randomly chosen 150 customers in Dakasi, Bubble Tea Station and Chatime. Data were treated using the simple percent, and weighted mean. The results showed that the customers perceived excellent in the milk tea's performance. Overall the questionnaire appears that milk tea is working. However, improvements was already made.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Deans/Chairperson
Department
Subject Category HRM
546 ## - LANGUAGE NOTE
Language note English
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Doble, Bryan D.,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Crisostomo, Kimberly Kaye G.,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jimenez, Gail Marie Therese.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Type of record Thesis
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Encoded by Janine [new]
Date encoded 12/18/2019
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Library Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Other Library Location
          College Library Periodicals 18/12/2019   T C49le 2019 3UCBL000026051 18/12/2019 18/12/2019 Thesis UCBL_MAIN

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