000 -LEADER |
fixed length control field |
01256nam a22002897a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230529102127.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
230529b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781647261962 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
University of Cebu-Banilad |
Transcribing agency |
University of Cebu-Banilad |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Smith, Diane, |
Relator term |
author. |
245 ## - TITLE STATEMENT |
Title |
Principles of product management / |
Statement of responsibility, etc |
Diane Smith. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York, NY 10017, USA : |
Name of publisher, distributor, etc |
Clanrye International, |
Date of publication, distribution, etc |
c2022. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
vi, 238 pages ; |
Other physical details |
illustrations, with cd; |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type |
volume |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index.<br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Table of contents: Chapter 1 Product Management: an introduction -- Chapter 2 Strategic product management -- Chapter 3 Product development and marketing -- Chapter 4 Industrial Design: An overview -- Chapter 5 Computer automation in design -- Chapter 6 Packaging and labeling. |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Deans/Chairperson |
Biore, Christopher |
Department |
College of Business and Accountancy |
Subject Category |
BSBA-Marketing Management |
546 ## - LANGUAGE NOTE |
Language note |
English |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Type of record |
Reference (MAIN) |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
Kassandra[new] |
Date encoded |
05/29/2023 |