| 000 -LEADER |
|---|
| fixed length control field |
02624nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230602134813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230531b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781984646927 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu - Banilad |
| Transcribing agency |
University of Cebu - Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
3G E-learning LLC, |
| Dates associated with a name |
author and editor. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising concepts and applications / |
| Statement of responsibility, etc |
authored and edited by 3G E-learning LLC. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, United States of America : |
| Name of publisher, distributor, etc |
3G E-learning LLC, |
| Date of publication, distribution, etc |
c2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 354 pages : |
| Other physical details |
illustrations, with cd. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
with cd. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Table of contents: Chapter 1 Introduction to advertising -- Chapter 2 Advertising plan -- Chapter 3 Advertising design -- Chapter 4 Advertising and sales promotion -- Chapter 5 Economic and social effects of advertising -- Chapter 6 Ethics in advertising -- Chapter 7 Copywriting. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: A modern human being lives in a world governed by different brands of goods and services consumption which literally become a religion of our time. This ideology is created through various promotional techniques designed to convince us that if we consume certain products our life will be better, happier and more successful. Nowadays everyone is influences by advertising and we do not even realize how it affects us. Advertising is a means of communication with the users of a product or service. We are living in the age of advertisements. Wherever we cast glance we see around us advertisements. It plays an important role in the modern world of trade and business. Even the smallest or the biggest traders use the techniques to advertise their goods and commodities. Nowadays our world has become very competitive. Everybody wants to be number one in the race of competition. So it proves to be very helpful to traders and businessman. Advertisements had become necessary in every walk of life. Nowadays, there is an enterprise that never would apply this tool to promote their services or products. Any, even the single company wanting to enter to the market and growing is forced to use the tool which id advertising. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
Biore, Christopher |
| Department |
College of Business and Accountancy |
| Subject Category |
BSBA-Marketing Management |
| Purchase price |
₱ 4,275.00 |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising concepts. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Application. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Products. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Reference (MAIN) |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [new] |
| Date encoded |
05/31/2023 |
