| 000 -LEADER |
|---|
| fixed length control field |
03310nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241126100832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241028b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fin, Christian Val, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Customers dine-in motivations in Chika-an sa Cebu, in Cebu City / |
| Statement of responsibility, etc |
Christian Val C. Fin, Justiene Gonzales, Joshua B. Inez, Kevin Y. Roble. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City, Philippines : |
| Name of publisher, distributor, etc |
University of Cebu-Banilad, |
| Date of publication, distribution, etc |
c2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
86 pages : |
| Other physical details |
illustration (black and white) ; |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Restaurant dining is becoming increasingly popular within the hospitality sector. When customers opt for dining in, they encounter a wide array of choices, spanning fast- food establishments, casual dining venues, fine-dining restaurants, and many others. Customers often rely on their past knowledge and experiences to guide their selection of a dining venue. On occasion, customers may find themselves compelled to make a deliberate choice. The study was conducted to determine the customer's dine-in motivations in Chika- an sa Cebu, in Cebu City, as the basis for formulating a marketing intervention plan.<br/><br/>This study utilized the descriptive-correlational research design with a researcher- made survey questionnaire to gather data and a frequency count and simple percentage. This study was conducted at Chika-an sa Cebu, in Cebu City, with five (5) branches. There were two hundred eighty-six (286) respondents in all Chika-an sa Cebu branches who are diners in the restaurant. The following statistical analyses were carried out: percentage, weighted mean, and chi-square of independence.<br/><br/>The respondents' age group was young adults 22-25 years old. More of the respondents are females and college level. In addition, the respondents from Chika-an sa Cebu, in Cebu City, from five (5) branches were highly motivated in terms of food quality, service quality, and economic Furthermore, there is a significant relationship between the profile of the respondents and their responses regarding their dine-in motivations in Chika- an sa Cebu, in Cebu City. Chika-an sa Cebu restaurant features Cebuano cuisine. Diners enjoy the ambiance of an old Filipino home across the country. The service in the mentioned establishment enhances the overall dining experience, whether it's through making menu recommendations, considering particular food preferences, or just smiling warmly. While delivering outstanding value for the quality received, the restaurant balances its costs despite providing high-quality cuisine and service, making it a desirable option for those looking for a memorable meal and reasonable affordability.<br/> |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
Osorno, Rene |
| Department |
College of Hospitality Management |
| Subject Category |
Hospitality Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Restaurant |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer dine in motivations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Descriptive correlational |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gonzales, Justiene, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Inez, Joshua B., |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roble, Kevin Y., |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Periodicals |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Roel [new] |
| Date encoded |
10/28/2024 |
