| 000 -LEADER |
|---|
| fixed length control field |
03115nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241126095644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241028b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sintos, Cindy Mae Lorraine M., |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Antecedents of consumer buying behavior at Sugbo Mercado, Ayala road in Barrio Luz, Cebu City / |
| Statement of responsibility, etc |
Cindy Mae Lorraine M. Sintos, Yvonne Alforque, Clint Amiel Ares, Khiem Bantigue. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City, Philippines : |
| Name of publisher, distributor, etc |
University of Cebu-Banilad, |
| Date of publication, distribution, etc |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
100 pages : |
| Other physical details |
illustraiton (black and white) ; |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Consumer buying behavior gives an understanding to marketers or companies to fulfill the needs and wants of consumers in the best possible way because it helps them to extend the market of their product or service and it enables them to provide the features or quality to their products according to exact choice of consumer. It is a process by which consumers identify their needs, collect information, evaluate alternatives, and make the purchase decision. It is a series of choices made by a consumer prior to making a buying that begins once the customer has established a willingness to buy.<br/><br/>This study applied the descriptive-correlation research design with the use of research made survey tool to gather the data. The study was conducted at Sugbo Mercado, Ayala Road in Barrio Luz, Cebu City and using a simple random technique, there werethree hundred seventy-eight (378) respondents who were the customers as the actual respondents. The statistical treatment used were percentage, weighted mean, chi-square test of independence.<br/><br/>There were more respondents belong to the age group of 18-25, college graduates, with an average income of Php 19,000-25,000, and usually purchased seafoods. Further, the respondents from Sugbo Mercado, Ayala Road in Barrio Luz, Cebu City, were moderately influenced in terms of social, personal, psychological, and economic factors.<br/><br/>Furthermore, there is a significant relationship between the profile of the respondents and their responses on the antecedents of consumer buying behavior at Sugbo Mercado, Ayala Road in Barrio Luz, Cebu City. A suggested action plan for social, personal, psychological, and economic factors was created using the findings. In conclusion, this research found useful information for marketers to further understand about consumers, particularly that related to the antecedents of consumer buying behavior.<br/><br/> |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
Osorno, Rene |
| Department |
College of Hospitality Management |
| Subject Category |
Hospitality Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer buying behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Antecedents |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Descriptive-correlation |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alforque, Yvonne, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ares, Clint Amiel, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bantigue, Khiem, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Periodicals |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Roel [new] |
| Date encoded |
10/28/2024 |
