| 000 -LEADER |
|---|
| fixed length control field |
02360nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241126100348.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241030b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rontale, Shaun Henry, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Gauging customer's perceptions at the Daily Grind Cafe, Cebu / |
| Statement of responsibility, etc |
Shaun Henry Rontale, Danica Gayle Cinco, April Rose Santillan, Sheralin Grace Salve. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City, Philippines : |
| Name of publisher, distributor, etc |
University of Cebu-Banilad, |
| Date of publication, distribution, etc |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
78 pages : |
| Other physical details |
illustration (black and white) ; |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Café shops have become popular gathering places for various community activities, such as studying, socializing, and connecting with others. However, the coffee industry faces persistent challenges related to poor customer service and experiences. This study used a descriptive and correlational survey research design to explore customers' perceptions of visiting The Daily Grind Café in Cebu in terms of product offer, physical environment, service quality, and price.<br/><br/>The results showed that most customers were young adults between 18 and 23 years old, Filipinos, and college graduates. Customers strongly agreed that the café excels in product offering, physical environment, service quality, and pricing. The study also found a significant relationship between the respondents' profiles, including nationality and educational attainment, and their perceptions of the café. The researchers concluded that to impress customers, a hybrid café like The Daily Grind must not only satisfy them with its products but also focus on creating a comfortable, relaxing atmosphere and providing high-quality service, which led to loyalty and positive expectations. <br/> |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
Osorno, Rene |
| Department |
College of Hospitality Management |
| Subject Category |
Hospitality Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer perception |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service quality |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Physical environment |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cinco, Danica Gayle, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Santillan, April Rose, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Salve, Sheralin Grace, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Periodicals |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Roel [new] |
| Date encoded |
10/30/2024 |
