| 000 -LEADER |
|---|
| fixed length control field |
03177nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241126100425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241030b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Medida, Queen, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Customers' satisfaction of KFC-Panagdait branch, Mabolo, Cebu City / |
| Statement of responsibility, etc |
Queen Medida, Jezrel Demol, Kayla Gabrielle Aranda. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City, Philippines : |
| Name of publisher, distributor, etc |
University of Cebu-Banilad, |
| Date of publication, distribution, etc |
c2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
96 pages : |
| Other physical details |
illustration (black and white) ; |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The fast-food industry should grasp how other food industries are getting more competitive than ever and how the standards of the customers have escalated throughout the years. The industry must know that fast-food restaurants consistently deliver high-quality food, and excellent service can stand out. Customer satisfaction is vital for the success and sustainability of fast-food sectors. In today's competitive fast- food market, prioritizing customer satisfaction is likelier to thrive.The study was conducted to determine the customers' satisfaction with KFC-Panagdait Branch, Mabolo, Cebu City, as the basis for formulating an action plan.<br/><br/>This study applied the descriptive-correlational research design using a researcher-made survey tool to gather data and used a simple random sampling technique. This study was conducted at KFC-Panagdait Branch, Mabolo, Cebu City, and there were one hundred forty-four (144) respondents during weekdays and one hundred sixty-eight (168) respondents during weekends, a total of three hundred twelve (312) respondents who were diners of the establishment. Statistical treatments used were percentage, weighted mean, and Chi-square of independence.<br/><br/>More of the respondents were 26-29, females, college graduates, and Business Process Outsourcing [BPO] employees. Further, the respondents from KFC-Panagdait Branch, Mabolo, Cebu City, were highly satisfied regarding the products, services,price, and ambiance of the fast-food restaurant. Furthermore, there is a significant relationship between the profile of the respondents and their responses regarding their satisfaction in KFC-Panagdait Branch, Mabolo, Cebu City.<br/><br/>In conclusion, customer satisfaction is characterized as the degree of word-of- mouth to every customer who experiences dining in a fast food restaurant. Satisfied customers are more likely to become patrons or repeat customers who will also be the key factor in increasing revenue as they share their satisfaction while referring others which creates a positive impact on the fast food restaurant. <br/> |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
Osorno, Rene |
| Department |
College of Hospitality Management |
| Subject Category |
Hospitality Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Hospitality Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Fast-food |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer satisfaction |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Demol, Jezrel, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aranda, Kayla Gabrielle, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Periodicals |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Roel [new] |
| Date encoded |
10/30/2024 |
