| 000 -LEADER |
|---|
| fixed length control field |
01669cam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1179906 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250211133808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
970326s1997 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
97012475 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0875847943 [hardbound] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McKenna, Regis. |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Real time : |
| Remainder of title |
preparing for the age of the never satisfied customer / |
| Statement of responsibility, etc |
Regis McKenna. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. : |
| Name of publisher, distributor, etc |
Harvard Business School Press, |
| Date of publication, distribution, etc |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 204 pages : |
| Other physical details |
illustrations (black and white) ; |
| Dimensions |
22 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Acknowledgements -- Introduction: the collapse of time and space -- Keeping real time, real time -- 1 bits and bytes in perpetual motion -- 2 the never satisfied customer -- 3 what is the message when the medium is everywhere? -- 4 a brand new brand -- 5 the real time corporation -- 6 continuous discontinuous change -- 7 preparing for the eventuality of anything -- Epilogue -- Appendix: web sites -- Notes -- Index -- About the author |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Department |
College of Business and Accountancy |
| Subject Category |
BSBA-Marketing Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Real-time data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technology |
| General subdivision |
Sociological aspects. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
adryann[new] |
| Date encoded |
02/11/2025 |
