| 000 -LEADER |
|---|
| fixed length control field |
02963nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250412120137.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250408b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781774698907 [hardbound] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kabia, Sunil, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Hospitality marketing and branding research / |
| Statement of responsibility, etc |
Prof. Dr. Sunil Kabia. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Burlington, ON : |
| Name of publisher, distributor, etc |
Society Publishing, |
| Date of publication, distribution, etc |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 232 pages : |
| Other physical details |
color illustrations ; |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical reference and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 Hospitality marketing -- Chapter 2 Branding in hospitality -- Chapter 3 Human resource issues in hospitality -- Chapter 4 Research and innovations in hospitality marketing and branding -- Chapter 5: Promotional programs development in hospitality -- Chapter 6 International issues and cross-cultural research in hospitality marketing and branding -- Chapter 7 Hospitality products development and management -- Chapter 8 Ethical concerns in hospitality marketing and branding -- Chapter 9 Future trend in hospitality marketing and branding --Chapter 10 Technological issues and development in hospitality marketing and branding. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"The hospitality business uses market research to distinguish changes of patterns and market, which allows them to develop and outperform their rivals. A new business can learn about market shifts and future trends by collecting data from previous years. Hospitality marketing is very important for: finding clients to develop a new hospitality company, creating a loyal client base for renowned brands, and taking part in online discussions. As highlighted by this volume, a marketing technique is a fundamental aspect of any field-tested strategy for a business, regardless of how huge or small it is. Brands must ensure that the world is aware of the business's existence and that it is superior to the competition in the local area once all of the physical infrastructure is established. A regular hospitality marketing strategy for new businesses must reach more people and discover new customers, this can be achieved by focusing on key points including: Unique Selling Points (USPs) and the market area, main interest groups and market research concerning how the audiences can be reached. For emerging hospitality organizations, digital content marketing provides a low-budget, high return on investment, and valuable opportunity to contact the necessary groups." --Provided by the publisher |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
Lopez, Edilyn |
| Department |
College of Tourism Management |
| Subject Category |
Tourism |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Hospitality marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
adryann[new] |
| Date encoded |
04/08/2025 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [edited] |
| Date encoded |
04/12/2025 |
