| 000 -LEADER |
|---|
| fixed length control field |
03289nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250604092433.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250603b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786210450378 [newsprint] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Abantao, Baniline Jone V., |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management / |
| Statement of responsibility, etc |
Dr. Baniline Jone V. Abantao. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Manila, Philippines : |
| Name of publisher, distributor, etc |
Rex Book Store, Inc., |
| Date of publication, distribution, etc |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 285 pages : |
| Other physical details |
illustrations (black and white) ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: Introduction to marketing management -- Lesson 1: Nature of marketing -- Lesson 2: The marketing process -- Lesson 3: Marketing process -- Lesson 4: Market research -- Chapter 2: Consumer buying behavior -- Lesson 5: The basics of consumer buying behavior -- Lesson 6: Business buying decision process -- Lesson 7: Segmentation, targeting, and positioning -- Lesson 8: Product development and management strategies -- Chapter 3: Branding and brand strategy -- Lesson 9: Brand and branding -- Lesson 10: Pricing -- Lesson 11: Distribution management -- Lesson 12: Promotion management -- Chapter 4: Advertising and public relations -- Lesson 13: Advertising and public relations -- Lesson 14: Customer relationship management (CRM) -- Lesson 15: The global market -- Chapter 16: Sustainable marketing: social responsibility and ethics. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing. Topics discussed within the textbook are simple, concise, and organized. It lends itself to a seamless transition from the traditional book-based learning to real-life industrial application.<br/><br/>The lessons are staged using real-world and industry-specific contexts and themes relevant and appropriate to learners' level of development and needs.<br/><br/>To ensure holistic development of learners, values formation and social and emotional learning are infused in the lesson wherever appropriate. In addition, lessons are developed using instructional methods, which are learner-centered and perceived to be the most appropriate way to learn a specific content. Sufficient provisions for skill acquisition, mastery, and transfer are provided in the lessons. Suggested instructional scaffolds and interventions, enrichment, and remediation are included in the material.<br/><br/>Additional content to support and reinforce knowledge and skills acquisitions are delivered through various digital resources accessible through QR codes, which are placed in hotspots and Rex learning platforms." --Preface |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Purchased |
| Deans/Chairperson |
Lopez, Edilyn |
| Department |
College of Tourism Management |
| Subject Category |
Business / Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market environment |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [new] |
| Date encoded |
06/02/2025 |
