| 000 -LEADER |
|---|
| fixed length control field |
02350cam a2200409 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16665470 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170323173148.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110224s2012 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011008018 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789810696085 [newsprint] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Strauss, Judy |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
E-marketing / |
| Statement of responsibility, etc |
Judy Strauss, Raymond Frost |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Sixth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Pearson/Prentice Hall, |
| Date of publication, distribution, etc |
c2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 426 pages : |
| Other physical details |
illustration ; |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (403-407) and index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Content : Preface -- About the authors -- Part 1 E - marketing in context -- Chapter 1 Past, present, and future -- Chapter 2 Strategic E - marketing and performance metrics -- Chapter 3 The E - marketing plan -- Part 2 E - marketing environment -- Chapter 4 Building inclusive E- markets -- Chapter 5 Ethical and legal issues -- Part 3 E - marketing strategy -- Chapter 6 E - marketing research -- Chapter 7 Consumer behavioral online -- Chapter 8 Segmentation, targeting, differentiation and positioning strategies -- Part 4 E - marketing management -- Chapter 9 product : The online offer -- Chapter 10 Price : The online value -- Chapter 11 The internet for distribution -- Chapter 12 E -marketing communication tools -- Chapter 13 Engaging customers with social media -- Chapter 14 Buying digital media space -- Chapter 15 Customer relationship management -- Includes appendices |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
NBS-MANGO |
| Purchase price |
P 595.00 |
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
BSBA-Marketing Management |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
NBS-MANGO |
| Purchase price |
P 595.00 |
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
BSBA-Marketing Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Frost, Raymond |
| Dates associated with a name |
1960 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
jesstony[new] W/ SL |
| Date encoded |
06/19/2014 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
ida[edited] |
| Date encoded |
01/07/2014 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
ida[checked and edited] |
| Date encoded |
07/23/2015 |
