| 000 -LEADER |
|---|
| fixed length control field |
02723nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250905092552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250905s20192019ph ad||er|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789719811244 [newsprint] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, William M., |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing management / |
| Statement of responsibility, etc |
William M. Pride, O.C. Ferrell. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Quezon City, Philippines : |
| Name of publisher, distributor, etc |
C&E Publishing, Inc., |
| Date of publication, distribution, etc |
c2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 386 pages : |
| Other physical details |
illustrations (black and white) ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Part I Strategic marketing and its environment -- Chapter 1 The marketing environment, social responsibility, and ethics -- Part II Targeting and customer behavior -- Chapter 2 Target markets: segmentation and evaluation -- Chapter 3 Consumer buying behavior -- Chapter 4 Business markets and buying behavior -- Part III Salesmanship and product management -- Chapter 5 Personal selling -- Chapter 6 Product, branding, and packaging concepts -- Chapter 7 Developing and managing goods and services -- Part IV Marketing channels and marketing communications -- Chapter 8 Marketing channels and supply chain management -- Chapter 9 Integrated marketing communications -- Chapter 10 Advertising and public relations -- Part V Marketing research and digital marketing -- Chapter 11 Marketing research and information systems -- Chapter 12 Digital marketing and social networking -- Part VI Retail management and pricing decisions -- Chapter 13 Retailing, direct marketing, and wholesailing -- Chapter 14 Pricing concepts and management -- Part VII Market management -- Chapter 15 Planning, implementing, and evaluating market strategies. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This book facilitates students in mastering essential concepts. Therefore, evolving marketing areas such as digital marketing and social networking, marketing ethics and social responsibility, as well as major decision variables related to product, price, distribution, and promotion have received complete revision based on available research and marketing best practices. Examples and boxes have been replaced to be as up-to-date as possible. -- Excerpt from the Preface |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Purchased |
| Deans/Chairperson |
Biore, Christopher |
| Department |
College of Business and Accountancy |
| Subject Category |
Business / Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management | |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrell, O.C., |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [new] |
| Date encoded |
09/05/2025 |
