| 000 -LEADER |
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| fixed length control field |
03316nam a22004217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260624191341.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250912b2024 ph a|||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789719822677 [paperback] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barrot, Jessie S., |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Purposive communication in the 21st century / |
| Statement of responsibility, etc |
Jessie S. Barrot, Philippe John F. Sipacio. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Quezon City : |
| Name of publisher, distributor, etc |
C & E Publishing, Inc., |
| Date of publication, distribution, etc |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 485 pages : |
| Other physical details |
illustrations (black and white) ; |
| Dimensions |
22 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Unit I Fundamentals of communication -- Lesson 1 Communication principles, processes, and ethics -- Lesson 2 Communication and globalization -- Lesson 3 Communication in multicultural contexts -- Lesson 4 Evaluation of tects ans images in muticultural contexts -- Lesson 5 Communication aids and strategies using tools of technology -- Unit II Communication for general purposes -- Lesson 6 Principles and types of speecjes -- Lesson 7 Non-Verbal communication -- Lesson 8 Connecting with the audience -- Lesson 9 Impromptu speaking -- Lesson 10 Informative speaking -- Lesson 11 Persuasive speaking -- Unit III Communication for work purposes -- Lesson 12 Oral presentation in the workplace -- Lesson 13 Letters, memos, and e-mails -- Lesson 14 Minutes of the meeting -- Lesson 15 Informal reports -- Lesson 16 Proposals -- Unit IV Communication for academic purposes -- Lesson 17 Principles of research writing -- Lesson 18 Selecting a topic -- Lesson 19 Referencing and note-taking skills -- Lesson 20 Writing the literature review -- Lesson 21 Research methodology -- Lesson 22 Results, discussion, and conclusion. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Purposive communication in the 21st century is about writing, speaking, and presenting to different audiences and for various purposes (CMOP, s2013). Further, it was prepared with the following objectives: (1) to align the CHED mandate and materials to the 21st century literacies. i.e., Partnership in the 21st century (P21) Framework; (2) to ensure that the materials jibe with established and current theories and principles in English; and (3) to incorporate sociocognitive and transformative learning." -- Excerpt from the preface.<br/> |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Donation |
| Deans/Chairperson |
Lauron, Rodello |
| Department |
General Education |
| Subject Category |
English |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Donation |
| Deans/Chairperson |
Lauron, Rodello |
| Department |
General Education |
| Subject Category |
General Education : Communication |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Donation |
| Deans/Chairperson |
Lauron, Rodello |
| Department |
General Education |
| Subject Category |
General Education : Communication |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Donation |
| Deans/Chairperson |
Lauron, Rodello |
| Department |
General Education |
| Subject Category |
General Education : Communication |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication |
| General subdivision |
Study and teaching. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
English language |
| General subdivision |
Study and teaching. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sipacio, Philippe John F., |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
adryann[new] |
| Date encoded |
09/12/2025 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [added] |
| Date encoded |
09/13/2025 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [added] |
| Date encoded |
06/03/2026 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [added] |
| Date encoded |
06/03/2026 |
