| 000 -LEADER |
|---|
| fixed length control field |
02840cam a22004334a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13008739 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220406141639.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
021121s2004 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002116444 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789814369565 [newsprint] |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
981436956 [newsprint] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moutinho, Luiz |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management / |
| Statement of responsibility, etc |
Luiz Moutinho and Geoff Southern |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Philippine edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Andover : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
c2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 863, [11] pages : |
| Other physical details |
illustrations ; |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Content: Part 1 Introduction to marketing and business processes -- 1. Marketing and process-based management -- 2. Customer-focused management -- Part 2 Future -predicting processes (scenario building and forecasting) 3. Environment scanning and strategy -- 4. Demand management (market and technology forecasting) -- Part 3. Data management processes -- 5. Corporate structure, network and knowledge management -- Part 4. Keeping existing customer processes(order fulfilment) -- 8. Market value chain management -- 9. Customers relationship management and marketing insights -- 10 Operation and marketing programming -- 11. Distribution product category management and new delivery channels -- Part 5. Getting new customers processes (order acquisition) -- 12. Marketing and resource allocation in financial management -- 13. Reputation management: corporate image and communication -- 14. Innovation management: Market timing and solution planning -- Part 6 Organizational development and co-ordination (infrastructure) -- 15. Solution design -- 16. Strategic planning effectiveness: performance measurement -- 17. Marketing and its implication for financial management -- 18. Strategic brand management -- 19. Managing the marketing and e-business interface -- 20. Cross-boundary and global (international) management: some consideration on recent events -- Part 7 The future -- 21. Future trends in marketing |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
NBS-MANGO |
| Purchase price |
P 598.00 |
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
BSBA-Marketing Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Southern, Geoff |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
jesstony W/ SL |
| Date encoded |
06/10/2014 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
ida[checked] |
| Date encoded |
11/27/2014 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Sharyn[checked] |
| Date encoded |
09/28/2015 |
