| 000 -LEADER |
|---|
| fixed length control field |
03032nam a22003857a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251201095209.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250929r20242024ph a|||erm||| 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mercader, Garry Leo, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Relationship between perceived service quality, product quality and ambiance towards customer satisfaction of Bo's Coffee - Primo in Cebu I.T. Park / |
| Statement of responsibility, etc |
Damsel Ellaine Lindayao, Joanna Mariz Jusay, Garry Leo Mercader, Niña Faith Genelazo, and Shane Kian Suan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City, Philippines : |
| Name of publisher, distributor, etc |
University of Cebu-Banilad |
| Date of publication, distribution, etc |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 134 pages : |
| Other physical details |
colored illustrations ; |
| Dimensions |
11 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This study investigates the relationship between perceived service quality, product quality, and ambiance towards customer satisfaction at Bo's Coffee - Primo in Cebu I.T. Park. The main problem addressed is understanding how these factors. influence customer satisfaction in a competitive coffee shop environment. By identifying the key elements that contribute to customer satisfaction, the research aims to provide insights that can enhance marketing strategies and improve service delivery.<br/><br/>The research utilized a descriptive design, employing a researcher-made survey questionnaire to gather data from customers at Bo's Coffee Primo. 132 respondents participated in the survey, which was administered face-to-face to ensure clarity and accuracy in responses. Data analysis involved frequency counts, simple percentages, and weighted means to assess customer satisfaction levels and the relationships between variables.<br/><br/>The findings revealed that high levels of perceived product quality, service quality, and facilities and ambiance significantly correlate with increased customer satisfaction. These insights imply that coffee shop management should maintain high product quality, high service quality and continue on creating a welcoming ambiance.<br/><br/>According to the study's findings, maintaining these results is key to continue as one of the leading coffee shops in Cebu. These create a strategic marketing plan that leads to attracting new customers." --Abstract |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
Biore, Christopher |
| Department |
College of Business and Accountancy |
| Subject Category |
Business / Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Descriptive research design. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Bo's Coffee-Primo. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer Satisfaction. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product quality. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service quality. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Facilities and ambiance. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lindayao, Damsel Ellaine, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jusay, Joanna Mariz, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Genelazo, Niña Faith, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Suan, Shane Kian, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Thesis |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [new] |
| Date encoded |
09/29/2025 |
