| 000 -LEADER |
|---|
| fixed length control field |
03661nam a22003857a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251201095945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251010b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Timagos, Seth, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Exploring the experiential focal points of social media buyers in selected marketing agencies in Cebu City / |
| Statement of responsibility, etc |
Cerelina Amaya, Bernadith Gamoso, Reah Rose Siroy, Patrick Jay Mendoza, and Seth Timagos. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City, Philippines : |
| Name of publisher, distributor, etc |
University of Cebu-Banilad, |
| Date of publication, distribution, etc |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 165 pages : |
| Other physical details |
colored illustration ; |
| Dimensions |
11 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Social Media Buying has become undeniable in today's digital landscape. It enables marketers and advertisers to place ads on social media platforms to target specific demographics, interests, and behaviors (Ai, 2021). This study explored the experiential focal points of social media buyers in Cebu City. This study seeks to examine the experiences of social media buyers in terms of brand awareness, technology usage, and identifying target audience. Moreover, this study understands the leads to attain clients' targets in terms of profitability, increased market share, and increased revenue or sales.<br/><br/>The study used an exploratory approach to understand the experiences of social media buyers working in digital marketing agencies in Cebu City. Six social media buyers were purposefully selected to participate in interviews, guided by a validated interview guide.<br/><br/>The themes developed from the experiences of the informants in terms of building brand awareness, technology usage, and identifying target audience are the following: Effective Communication and Understanding: A Guide to Meet Client Needs, Eye-Catching Visuals for Better Engagement, Technology Integration in Social Media Management, Adapting to the Rapid Technological Advancement of Social Media Buying,<br/><br/>Buyer Persona: The Importance of Target Identification and Audience Profiling, Data-Driven Platform for Audience Selection, and Regional Platform Popularity in Audience Profiling. The themes developed from the social media buying leading towards attaining client targets in terms of profitability, increased market share, and increased revenue or sales are the following: Optimizing Social Media Buying for Maximum Profitability, Leveraging Innovative Marketing Strategies to Enhance Customer Value, Targeted Campaigns: A Strategic Method for Increasing Client Audience, and Strategic Data Capture: Enhancing Lead Generation for Maximum Conversion. This contributes to a deeper understanding of the strategies and principles guiding social media buyers, offering insights into the industry's ongoing pursuit of effectiveness, innovation, and adaptability in the face of complex challenges." --Abstract |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
Biore, Christopher |
| Department |
College of Business and Accountancy |
| Subject Category |
Business / Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media buying. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Experiential focal point. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Explaratory. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital marketing agencies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Amaya, Cerelina, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gamoso, Bernadith, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Siroy, Reah Rose, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mendoza, Patrick Jay, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Thesis |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [new] |
| Date encoded |
10/10/2025 |
