| 000 -LEADER |
|---|
| fixed length control field |
03803nam a22003857a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251201112405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
251021b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cutarra, Lyca, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The business positioning expereinces of the water refilling station owners in Cebu City / |
| Statement of responsibility, etc |
Lyca Cutarra, Shiene Margarette Borres, Stephanie Demafelis, Reslee Mae Quisay, and Cherie Zanoria. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City, Philipppines : |
| Name of publisher, distributor, etc |
University of Cebu-Banilad, |
| Date of publication, distribution, etc |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 187 pages : |
| Other physical details |
colored illustrations ; |
| Dimensions |
11 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Inludes bibliographic references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Water refilling stations are merging almost every corner of the streets in the Philippines offering safe drinking water to the families, by passers, and the community at large. People are willing to spend whatever it takes to get safe and drinkable water since it is a basic necessity for people to survive. (Presentacion et al.,2021). This study explored the experiences of water-refilling station owners in positioning their business in Cebu City. This study aims to explore the experiences of water refilling station owners in terms of the 7Ps of marketing mix. Moreover, this study delves into the experiences and strategies of the water refilling station owners in dealing with the challenges to keep the stability and sustainability of the business.<br/>This study used an exploratory approach to understand the business positioning experiences of water refilling station owners in Cebu City. A research-developed interview guide was employed for data collection, which took place in a relaxed, in-person setting at the participants' water refilling stations. The research involved eight owners from Cebu City, uncovering valuable insights into the complexities of business positioning within this industry. The audio recordings of these interviews were transcribed, organized and analyzed using thematic analysis.<br/>The themes developed from the experiences of the informants in terms of the seven (7) components of marketing: the product, price, promotion, place, people, process, and physical evidence are the following: Market Viability, Pricing Strategy, Location Accessibility, Demographic Alignment, Customer Engagement and Retention Strategies, Advertising Tools, Workforce and Management Dynamics. Customer insight, Consistency, Product Quality and Safety, Cleanliness and presentability. The themes developed from challenges of the informants in positioning their business in terms of business stability and business sustainability are the following: Delivery Issues, Competitive pressure and customer retention, Sustainable Water Sourcing and Water Quality Assurance, Community Aid. The study showed that the water refilling station owners focused more on how they can provide affordable, accessible, and safe drinking water to local comunities in Cebu City." --Abstract |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
Biore, Christopher |
| Department |
College of Business and Accountancy |
| Subject Category |
Business / Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business positioning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Water refilling stations |
| General subdivision |
Water refillng stations owners. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
7ps of marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business stability |
| General subdivision |
Business sustainability. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Exploratory study |
| Geographic subdivision |
Cebu City, Philippines. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Borres, Shiene Margarette, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Demafelis, Stephanie, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Quisay, Reslee Mae, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zanoria, Cherie, |
| Relator term |
auhtor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Thesis |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Leslie [new] |
| Date encoded |
10/21/2025 |
