| 000 -LEADER |
|---|
| fixed length control field |
03121nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251209112951.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251209r20162012ph a|||er|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789814410182 [newsprint] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Judd, Richard J., |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Introduction to franchising / |
| Statement of responsibility, etc |
Richard J. Judd and Robert T. Justis. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition ; Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Taguig City, Philippines : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
564 pages : |
| Other physical details |
illustrations (black and white) ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references, glossary, and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: 1. Franchising: history and overview -- 2. Recognizing franchising opportunities -- 3. The franchisor business plan -- 4. Franchisor management: organization and administrative policy -- 5 The franchising market process -- 6. Selling and marketing research -- 7. Co-branding -- 8. Managing the franchisor's operations process -- 9. Location and site selection --10. Accounting and financial statements: presentation and uses -- 11. Financial management and fiscal planning tools and techniques -- 12. Information systems in franchising -- 13. Franchise legal documents -- 14. Trademarks, copyrights, patents, and trade secrets -- 15. Investigating franchise opportunities -- 16. Financing your franchised business -- 17. Marketing the franchise business -- 18. Managing the franchise business -- 19. The franchising relationship -- 20. Franchisor support services -- 20. Franchisor support services -- 21. Social responsibility and business ethics -- 22. International franchising -- 23. In-depth case study: the Harley-Davidson motorcycle company. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Buying a piece of a tested idea is the central attraction of franchising. This unique approach to business has spread throughout the world, and its success far overshadows its youth as a method of doing business. Franchising is the fastest growing method of doing business in the world today. <br/><br/>This book is written for students of franchising as we as franchisors, franchises, or prospective franchisees. A three-part perspective is developed throughout the book concerning the franchisor-franchise relationship: First, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties." --Preface |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Donation |
| Deans/Chairperson |
Apuhin, Mercy Milagros |
| Department |
College of Business and Accountancy |
| Subject Category |
Business / Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Franchising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Justis, Robert T., |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [new] |
| Date encoded |
12/09/2025 |
