| 000 -LEADER |
|---|
| fixed length control field |
03102nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251218100522.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251218s20122012si a|||er|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789814384223 [newsprint] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dahlstrom, Robert, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Green marketing management / |
| Statement of responsibility, etc |
Robert Dahlstrom. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Singapore : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
285 pages : |
| Other physical details |
illustrations (black and white) ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1 Introduction -- 1. An overview of green marketing -- 2. An overview of strategic green planning -- Part 2 The consumption-environment interface -- 3. The environmental and consumption -- 4. The environmental effects on consumption -- Part 3 Providing value via sustainable marketing strategies -- 5. Discovering value via market analysis -- 6. Communicating value via integrated marketing programs -- 7. Producing value via innovation -- 8. Delivering value via sustainable supply cycle strategies -- 9. Delivering value in retailing -- 10. Proclaiming value via sustainable pricing strategies -- Part 4 Macroeconomic energy consumption -- 11. The role of household consumption -- 12. Energy consumption in the services sector -- 13. Energy consumption in the transportation sector -- 14. The role of industrial consumption -- Part 5 Green marketing and sustainability reporting -- 15. Reporting value to stakeholders. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Welcome to the first edition of Green Marketing Management. I hope that this essay is the first of many editions of a text offering a new perspective on the relationship between the environment and commerce. My interest in writing this book emerged during my 2005 sabbatical in Oslo. When I attended a meeting of Norwegian Fulbright fellows in Trondheim, I heard some compelling arguments about the utility of wind power and other alternative energy sources. This experience prompted me to begin investigating influences of commerce on greenhouse gas emissions, natural resource conservation, and biodiversity. I began searching for a comprehensive approach to marketing and sustainability that addressed these issues. Although I read intriguing work in strategy and economics. These studies did not capture the sets of sustainability issues most germane to marketing management. As my interest grew, I began to develop ideas related to a number of divergent aspects of marketing management and their interactions with the environment." -- Provided by the publisher |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Donation |
| Deans/Chairperson |
Biore, Christopher |
| Department |
College of Business and Accountancy |
| Subject Category |
Business / Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Green marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management |
| General subdivision |
Environmental aspects. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [new] |
| Date encoded |
12/18/2025 |
