| 000 -LEADER |
|---|
| fixed length control field |
03622nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260314112221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260314b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781916784789 [hardbound] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lawley, Karen, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Hospitality services marketing / |
| Statement of responsibility, etc |
Karen Lawley. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London, United Kingdom : |
| Name of publisher, distributor, etc |
Vintage Press LTD, |
| Date of publication, distribution, etc |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 312 pages |
| Other physical details |
colored illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical reference and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface — 1. Vision and objectives of hospitality marketing — 2. Price and demand of hospitality products — 3. Hospitality products, branding, and marketing — 4. Promotions of hospitality products — 5. The important of distribution channels — 6. Defining and analysing hospitality and its impact — 7. approaches in youth hospitality — 8. E-Business and hospitality market — Internet marketing destinations in the global tourism — 10. The E-Business agenda. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Hospitality industry refers to the businesses such as hotels, bars, and restaurants that offer people food, drink, or a place to sleep. Having looked at the definitions of marketing and hospitality industry, it can be said that hospitality marketing is about applying marketing strategies and techniques in the hospitality industry. It takes a look at how organizations in the hospitality industry eg. restaurants, hotels, and food service providers make use of marketing strategies and techniques to promote their products and services to customers. Marketing is the process for getting a company's product or service out to consumers. Hospitality marketing takes a look at how segments of the hospitality industry, such as hotels, restaurants, resorts and amusement parks, utilize marketing techniques to promote their products or services. Hospitality Services means those services provided to clients or guesta in conducting your business, such as a hotel, motel, inn, resort, restaurant, golf club, sports club, country club, fitness club, health spa, beauty salon, caterer or food service provider, conference center or convention center. Hospitality marketing helps advertisers in travel, restaurants, and consumer services bring awareness and consideration of their products and services to consumers. In any business, an effective marketing strategy is absolutely critical to building a brand, attracting new customers, and retaining existing ones. The hospitality industry is not exceptional from this perspective. Hospitality marketers need to ensure that potential customers are aware of their existence and offers and existing customers are satisfied with the products and services to a reasonable extent (at least). Satisfied customers are highly like to come back and may spread around positive word of mouth. Competition is fierce in hospitality industry; therefore, organizations need to apply effective marketing techniques to fend off competitors. For instance, marketers can offer reduction in price, two nights stay for the price of one, and others to allure customers. Likewise, offering customers loyalty cards may become very useful as well." —Preface |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
Osorno, Rene |
| Department |
College of Hospitality Management |
| Subject Category |
Hospitality Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Gian [new] |
| Date encoded |
03/14/2026 |
