| 000 -LEADER |
|---|
| fixed length control field |
02974nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260324110819.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260321s20242024 a|||er|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781835494097 [hardbound] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Šerić, Neven, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Specialised tourism products : |
| Remainder of title |
development, management and practice / |
| Statement of responsibility, etc |
Neven Šerić, Ivana Kursan Milaković, and Ivan Peronja. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Northspring, Wellington Street : |
| Name of publisher, distributor, etc |
Emerald publishing limited, |
| Date of publication, distribution, etc |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 154 pages : |
| Other physical details |
Illustrations (black & white) ; |
| Dimensions |
23.7 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: Introductory notes — Chapter 2: Development process of a specialised tourism product — Chapter 3: Development of ideas and concepts — Chapter 4: Developing and shaping the marketing strategy —Chapter 5: Business analysis and marketing test of a new specialised tourism product — Chapter 6: Development of a specialised tourism product and market testing — Chapter 7: Tourism product and policy and sales policy — Chapter 8: Introduction of a specialised tourism product on the market — Chapter 9: Brand and brand management of the specialised tourism product — Chapter 10: Development and management of a specialised tourism product: stay at the adriatric lighthouses — Chapter 11: Final conclusions. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"The author’s first experience in creating a unique tourism venture was lighthouse tourism, encapsulated in the Stone Lights project (1999-2001).<br/><br/>Through subsequent research and reflections on its commercialization, Specialised Tourism Products: Development, Management and Practice delves into the intricacies and legalities of marketing specialised tourism products.<br/><br/>Referencing scientific studies and notable works, they underscore the evolving importance of such offerings for sustainable tourism development. Specialised Tourism Products is a culmination of practical experiences, modelling a systematic approach to tourism development, accentuating the growing significance of specialised tourism content in the wake of climate change and the Covid-19 pandemic.<br/><br/>Drawing on their tested projects, the authors present a comprehensive model, sharing their insights with a wider scientific and professional audience, contributing to the ongoing discourse on fostering attractive and competitive destination offerings in the face of contemporary challenges." —Provided by the publisher |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Purchased |
| Deans/Chairperson |
Lopez, Edilyn |
| Department |
College of Tourism Management |
| Subject Category |
Tourism |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tourism. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Milaković, Ivana Kursan, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peronja, Ivan, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Rayne [new] |
| Date encoded |
03/21/2026 |
