| 000 -LEADER |
|---|
| fixed length control field |
03233nam a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260327112327.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260324b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781984659521 [paperback] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
3G E-Learning LLC, USA |
| Relator term |
authored and edited by. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Macro perspective of tourism and hospitality / |
| Statement of responsibility, etc |
authored and edited by 3G E-Learning LLC, USA. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
3G E-Learning LLC, USA, |
| Date of publication, distribution, etc |
c2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 448 pages : |
| Other physical details |
colored illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Chapter 1 Globalization Agenda in Tourism — Chapter 2 The Influences of Marketing on Travel, Tourism and Hospitality — Chapter 3 Marketing Communications — Chapter 4 Global Branding — Chapter 5 Destination Image and Ecotourism — Chapter 6 Competitive Analysis of Resorts: A Strategic Perspective — Chapter 7 Human Resource Management — Chapter 8 Sustainable Tourism — Chapter 9 Food and Wine Tourism — Chapter 10 The Future of Tourism and Hospitality — Index. |
| Miscellaneous information |
|
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Over the time social and economic paths have been affected by the vibrant changes in social and economic actors' behaviors. Traditional market sectors have progressively changed their boundaries with the aim to better satisfy market expectations and needs. Old market domains are progressively disappeared as consequence of their inability to be aligned with social and economic evolutions and new market are emerging pushed by the new consumers' requests. Hospitality and Tourism industry benefits almost every sector of the economy of a nation. Both developing and developed nations of the world are working to promote this industry to accelerate growth and development in their individual nations and in the world as a whole. Tourists allover the world take great interest in the indigenous products of the places they visit. So communities make all efforts to maintain any quaint industry or form of art they specialize in. In this book, you will learn how to apply marketing knowledge and skills to the hotel and tourist industry. You will learn best practices for building customer loyalty and creating a global brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. The great number of variables engaged in tourism dynamics represents a critical condition for the definition of wider conceptual framework on which are based the efficient and effective managerial models and instruments for tourism sector." —Backcover |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Purchased |
| Deans/Chairperson |
Lopez, Edilyn |
| Department |
College of Tourism Management |
| Subject Category |
Tourism |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tourist trade travel. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sustainable tourism |
| General subdivision |
economic aspects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tourism |
| General subdivision |
management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Hospitality industry |
| General subdivision |
management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Leslie [new] |
| Date encoded |
03/24/2026 |
