| 000 -LEADER |
|---|
| fixed length control field |
03614nam a22004217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260416145728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
260410b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Caserva, Justin Andrei R., |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The influence of social media utilization on social connection among bachelor of science in tourism management students / |
| Statement of responsibility, etc |
Justin Andrei R. Caserva, Andrea Jeanel B. Caputolan, Maria Prencis C. Catapan, Dian A. Inot, Yvonnlyn Mae Sue M. Viajar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City, Philippines : |
| Name of publisher, distributor, etc |
University of Cebu-Banilad, |
| Date of publication, distribution, etc |
c2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
120 pages : |
| Other physical details |
colored illustration ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"In today's digitally connected world, social media has become a central platform for communication, particularly among the youth. This study aimed to assess the relationship between social media utilization and social connection among Bachelor of Science in Tourism Management students at the University of Cebu-Banilad. Specifically, it sought to determine the types of social media used, hours spent, and primary activities on social media, as well as the participants' level of social connection. The study also investigated whether a significant relationship existed between social media usage and perceived social connection. Findings from this study served as the basis for the development of a proposed infographic to visually present the results.<br/><br/>A descriptive-associational research design was utilized to examine the association between social media usage and social connection. The sample size of two hundred sixty (260) students was determined using Cochran's formula and was selected through purposive sampling. Data were collected using modified questionnaires that focused on students' social media habits and their levels of perceived social connection. The study was conducted among Tourism Management students at UC-Banilad. The collected data were statistically analyzed to determine the relationships and significance between variables.<br/><br/>The results revealed no statistically significant relationship between social media utilization and social connection. The p-values for types of social media used (0.617), hours spent (0.984), and primary activities (0.899) all exceeded the 0.05 significance level. Cramér's V values (0.170, 0.082, and 0.070) indicated weak to very weak associations. These findings suggested that while social media was widely used, it did not significantly influence the students' sense of social connection. The results served as the foundation for the development of an infographic that communicated these insights." —Abstract |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
Yap, Feliciana |
| Department |
College of Psychology |
| Subject Category |
Psychology |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Quantitative research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social connection. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Bachelor of science in tourism management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
University students. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Descriptive-associational design. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Infographic. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
University of Cebu-Banilad. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Caputolan, Andrea Jeanel B., |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Catapan, Maria Prencis C., |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Inot, Dian A., |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Viajar, Yvonnlyn Mae Sue M., |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Thesis |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Gian [new] |
| Date encoded |
04/10/2026 |
