| 000 -LEADER |
|---|
| fixed length control field |
03312nam a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260526110451.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260525s20172017ph a|||dr|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789719807735 [paperback] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zarate, Cynthia A., |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing : |
| Remainder of title |
for senior high school / |
| Statement of responsibility, etc |
Cynthia A. Zarate. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Quezon City, Philippines : |
| Name of publisher, distributor, etc |
C&E Publishing, Inc., |
| Date of publication, distribution, etc |
c2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
203 pages : |
| Other physical details |
illustration (black and white) ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references, glossary, and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Unit 1 | Marketing principles and strategies — Unit 2 | Building customer loyalty through customer service — Unit 3 | Market opportunity analysis and consumer analysis — Unit 4 | Developing the marketing mix — Unit 5 | The marketing planning process and the marketing plan. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This textbook is written for Principles of Marketing, a specialized subject in the Accountancy, Business, and Management (ABM) track of the Senior High School K to 12 Curriculum. It aims to introduce students to basic marketing concepts, the elements of the marketing mix, and the steps in moking a marketing plan. The book is divided into five units consisting of 16 lessons which discuss the principles, concepts, and practices of marketing.<br/><br/>To ensure students' knowledge and comprehension of concepts and to provide. means for further learning and analysis, each lesson features the following learning components.<br/><br/>Marketing Vocabulary which checks students' knowledge of key concepts discussed in the lesson <br/><br/>Marketer in Action which provides questions that test students' comprehension <br/><br/>Marketing Experience which provides opportunities for actual application of concepts through group activities <br/><br/>Self Reflection which is a reflective exercise that allows students to apply marketing concepts in their personal lives <br/><br/>Marketer at the Forefront which presents case studies and selections that allow students to analyze and discuss management concepts as they are applied in real-life scenarios <br/><br/>The lessons also feature an additional learning aid, Marketing Terms, which highlight and clarify significant terms related to the discussion. The textbook also features unit tests for summative evaluations of the topics discussed in the units. <br/><br/>It is hoped that the students will gain valuable insights from the discussions which will prepare them in engaging in effective marketing planning and decision-making." — Preface |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adolescence |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Purchased |
| Deans/Chairperson |
Maleen Grafilo-Ordiz |
| Department |
Senior High School |
| Subject Category |
Business / Management |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Purchased |
| Deans/Chairperson |
Maleen Grafilo-Ordiz |
| Department |
Senior High School |
| Subject Category |
Business / Management |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Purchased |
| Deans/Chairperson |
Maleen Grafilo-Ordiz |
| Department |
Senior High School |
| Subject Category |
Business / Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Gian [new] |
| Date encoded |
05/25/2026 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Gian [added] |
| Date encoded |
05/25/2026 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Gian [added] |
| Date encoded |
05/25/2026 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [checked&edited] |
| Date encoded |
05/26/2026 |
