| 000 -LEADER |
|---|
| fixed length control field |
03160nam a22003857a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260618084729.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260526s20122012ph a|||er|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789814416894 [newsprint] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chitty, William C., |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Integrated marketing communications / |
| Statement of responsibility, etc |
William C. Chitty, Nigel Barker, and Terence A. Shimp. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition ; Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Pasig City, Philippines : |
| Name of publisher, distributor, etc |
Cengage Learning Asia Pte Ltd (Philippine Branch), |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 414 pages : |
| Other physical details |
illustrations (black and white) ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes glossary and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Part 1 The marketing communication process — Part 2 Advertising management — Part 3 Media strategies — Part 4 Elements of integrated marketing communications. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This marketing communications text has been updated and revised, and now includes a wider focus on the Asia Pacific region. The text is intended for senior marketing students and marketers who need to understand and apply the concepts and practices associated with integrated marketing communications. The text emphasises the importance of integrated marketing communications in the contemporary commercial environment in Australasia and includes a new chapter that examines the technology which allows organisations to communicate effectively, and efficiently with their target markets.<br/>The text follows a macro- to micro-marketing communications approach by first examining the broader implications of advertising, and then focusing on the promotion media that can be used to communicate with target audiences. In order to achieve the learning objectives that accompany each chapter, marketing communication theory is aligned with contemporary marketing practices by the case studies, which ensure that students understand the role that brand equity plays in the viability of modern marketing organisations.<br/>We would to like to thank the various authors who contributed chapters and case studies to this first Asia Pacific edition and we are grateful for the assistance that we received from the team at Cengage Learning, especially Dorothy Chiu, Belinda Monypenny, Ronald Chung, Corrina Tauschke, Adele Psarras and our editor Craig MacKenzie, who melded all our ideas into the text." —Preface |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Donated |
| Deans/Chairperson |
Biore, Christopher |
| Department |
College of Business and Accountancy |
| Subject Category |
Business / Management |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Donated |
| Deans/Chairperson |
Biore, Christopher |
| Department |
College of Business and Accountancy |
| Subject Category |
Business / Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Integrated marketing communications. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barker, Nigel, |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, Terence A., |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Leslie [new] |
| Date encoded |
05/26/2026 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [checked&edited] |
| Date encoded |
06/01/2026 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [added] |
| Date encoded |
06/18/2026 |
