| 000 -LEADER |
|---|
| fixed length control field |
02532nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260601111147.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260526t20082010cc a|||er|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324828085 [paperback] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kurtz, David L., |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of contemporary marketing / |
| Statement of responsibility, etc |
David L. Kurtz. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
14th edition ; International edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
China : |
| Name of publisher, distributor, etc |
South-Western Cengage Learning, |
| Date of publication, distribution, etc |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 670 pages : |
| Other physical details |
colored illustrations ; |
| Dimensions |
27 pages. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes glossary and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Part 1 Designing customer-oriented marketing strategies — Part 2 Understanding buyers and markets — Part 3 Target market selection — Part 4 Product decisions — Part 5 Distribution decisions — Part 6 Promotional decisions — Part 7 Pricing decisions. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Products often begin their lives as something extraordinary, and as they grow they continue to evolve. The mast successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Kurtz & Boone, Principles of Contemporary Marketing, continues to evolve, both as a product and as a brand. This 14th edition of Principles of Contemporary Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on Green Marketing. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Kurtz& Boone, Principles of Contemporary Marketing, remain intact and focused on excellence, as always. I present to you a text and supplement package that will not only show you why weve been the standard-bearer for so long but also prove to YOU and your STUDENTS why Kurtz & Boone remains... IN A CLASS BY MSELF!" —Preface |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Donation |
| Deans/Chairperson |
Biore, Christopher |
| Department |
College of Business and Accountancy |
| Subject Category |
BSBA-Marketing Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Contemporary marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Leslie [new] |
| Date encoded |
05/26/2026 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Janna [checked&edited] |
| Date encoded |
06/01/2026 |
