| 000 -LEADER |
|---|
| fixed length control field |
02161nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260827081620.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260826b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786214064007 [newsprint] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pasahol, Jhon Ven Saint Laqui, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mastering advertising : |
| Remainder of title |
foundations and techniques for the modern age / |
| Statement of responsibility, etc |
Dr. Jhon Ven Saint Laqui Pasahol. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Intramuros, Manila, Philippines : |
| Name of publisher, distributor, etc |
Mindshapers Co., Inc., |
| Date of publication, distribution, etc |
c2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 348 pages ; |
| Dimensions |
25.6 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Chapter 1 Introduction to advertising — Chapter 2 The advertising industry landscape in the Philippines — Chapter 3 Core principles of advertising — Chapter 4 Consumer behavior and advertising — Chapter 5 Advertising strategies and planning — Chapter 6 Creative development in advertising — Chapter 7 Media channels and advertising — Chapter 8 Advertising metrics and analytics — Chapter 9 Digital advertising and marketing — Chapter 10 Regulatory and ethical considerations — Chapter 11 Global perspectives in advertising — Chapter 12 The future of advertising — Chapter 13 Case studies and best practices — References. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Welcome to Mastering Advertising: Foundations and Techniques for the Modern Age. As the advertising landscape undergoes, rapid transformation, staying ahead requires a deep understanding of both time-tested principles and emerging innovations. This book aims to bridge that gap, offering a comprehensive guide that balances foundational knowledge with cutting-edge strategies." —Preface |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Purchased |
| Deans/Chairperson |
Biore, Christopher |
| Department |
College of Business and Accountancy |
| Subject Category |
Business / Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Filipiniana |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Gian [new] |
| Date encoded |
08/26/2026 |
