| 000 -LEADER |
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| fixed length control field |
04882nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260908102824.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
260908b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786214272419 [newsprint] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bairan, Bonifacio P., |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of market research / |
| Statement of responsibility, etc |
Dr. Bonifacio P. Bairan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Intramuros, Manila : |
| Name of publisher, distributor, etc |
Unlimited Books Library Services & Publishing Inc., |
| Date of publication, distribution, etc |
c2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 257 pages ; |
| Dimensions |
25.5 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Preface — Acknowledgement — Dedication — Chapter I Introduction to market research and the research process — Chapter II Market research design and data identification — Chapter III Sampling in market research —Chapter IV Qualitative market research — Chapter V Marketing research — Chapter VI Quantitative data collection methods — Chapter VII Measurement and questionnaire design — Bibliography. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Welcome to "Principles of Market Research." In the dynamic landscape of business and commerce, understanding the intricacies of consumer behavior and market trends is paramount. This book serves as a comprehensive guide to the foundational principles that underpin effective market research, offering a roadmap for professionals and students alike navigating the ever-evolving realm of market dynamics. Market research is both an art and a science, requiring a delicate balance of analytical rigor and creative insight. As markets become increasingly competitive and globalized, the ability to gather, analyze, and interpret data becomes a strategic imperative for businesses of all sizes. This book is crafted to be a valuable resource for those seeking to harness the power of market research to inform decision-making, drive innovation, and gain a competitive edge.<br/><br/>The journey begins with an exploration of the fundamental concepts that form the bedrock of market research. From understanding the importance of defining research objectives to delving into various research methodologies, readers will gain a solid grasp of the key components that shape successful market research initiatives. Real-world examples and case studies provide a practical dimension, illustrating how these principles come to life in diverse industry settings. In a world inundated with data, the book also addresses the critical role of technology in modern market research. From leveraging big data analytics to harnessing the potential of artificial intelligence, readers will gain insights into the tools and techniques that are reshaping the research landscape. However, amidst the technological advancements, the importance of ethical considerations and the responsible use of data are emphasized to ensure that market research serves the best interests of both businesses and consumers.<br/><br/>equip The evolving nature of consumer preferences, societal trends, and economic landscapes necessitates a continuous learning mindset. Therefore, this book is designed to be more than a static guide. It encourages readers to think critically, adapt to emerging trends, and develop a forward-looking perspective that aligns with the dynamic nature of markets. Whether you are a seasoned professional in the field or a student aspiring to enter the world of market research, "Principles of Market Research" aims to equip you with the knowledge and skills needed to navigate the complexities of today's business environment. As markets continue to evolve, so too must our approach to understanding and interpreting the forces that drive them. This book invites you to embark on a journey of discovery, empowering you to unlock the full potential of market research in shaping successful business strategies. In addition to providing a comprehensive understanding of market research principles, this book invites you to engage in critical thinking and collaborative learning. By fostering a community of inquisitive minds, we aim to create an ongoing dialogue where readers can share insights, challenges, and innovative approaches, enriching the collective knowledge of all those on the journey to mastering the art and science of market research. May this book propel you towards continuous and excellence to navigating the ever-evolving landscape of market dynamics." —Preface |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Purchased |
| Deans/Chairperson |
Biore, Christopher |
| Department |
College of Business and Accountancy |
| Subject Category |
Business / Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market surveys. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| General subdivision |
Research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Filipiniana |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Gian [new] |
| Date encoded |
09/08/2026 |
