| 000 -LEADER |
|---|
| fixed length control field |
02511cam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17391711 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150723102415.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120718s2012 njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011279126 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118167779 [hardbound] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Transcribing agency |
UKMGB |
| Modifying agency |
BDX |
| -- |
SINLB |
| -- |
VP@ |
| -- |
YDXCP |
| -- |
BWX |
| -- |
KSU |
| -- |
BTCTA |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Odden, Lee. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Optimize : |
| Remainder of title |
how to attract and engage more customers by integrating SEO, social media, and content marketing / |
| Statement of responsibility, etc |
Lee Odden. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, New Jersey : |
| Name of publisher, distributor, etc |
John Wiley and Sons, Inc., |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 243 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 233-238) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Phase 1: Planning; Chapter 1 Setting the stage for an optimized state of mind -- Chapter 2 Journey: Where does optimize and socialize fit in your company? -- Chapter 3 Smart marketing requires intelligence: research, audit, and listen -- Chapter 4 In it to fit win it: setting objectives -- Chapter 5 Roadmap to success: content marketing strategy -- Phase 2: Implementation; Chapter 6 Know thy costumer: personas -- Chapter 7 Words are keys to costumers: keyword research -- Chapter 8 Attract, engage, and inspire: Building your content plan -- Chapter 9 Content isn't king, it's the kingdom : creation and curation -- Chapter 10 If it can be searched , it can be optimized: content optimization -- Chapter 11 Community rules: social network development-don't be late to the social networking party -- Chapter 12 Electrify your content: promotion and link building -- Chapter 13 Progress, refinement, and success: measurement -- Chapter 14 Optimize and socialize: processes and training -- Chapter 15 Are you optimized? |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
BSBA-Marketing Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Direct marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Direct selling. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Reference (MAIN) |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
jane[new] |
| Date encoded |
09/25/2014 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
ida[checked and edited] |
| Date encoded |
07/23/2015 |
