| 000 -LEADER |
|---|
| fixed length control field |
02735cam a22003614a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17273632 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150723102826.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120426s2013 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012016985 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071778626 [hardbound] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cohen, William A., |
| Dates associated with a name |
1937- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Drucker on marketing : |
| Remainder of title |
lessons from the world's most influential business thinker / |
| Statement of responsibility, etc |
by William Cohen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 265 pages ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type |
volume |
| Source |
rdacarrier |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Foreword -- Introduction -- Part I The ascendancy of marketing -- 1 Two different views on the development of marketing -- 2 The purpose of business is not to make a profit -- 3 Any organization has only two functions: One concerns marketing, and the other is marketing -- 4 Drucker's marketing view -- 5 Marketing is leadership -- Innovation and entrepreneurship -- 6 Where the best innovations come from: The seven mothers of invention -- 7 Demand-side innovation -- 8 Supply-side innovation -- 9 Drucker's entrepreneurial marketing -- Part III Drucker's marketing strategy -- 10 The best way to predict the future is to create it -- 11 The fundamental marketing decision -- 12 Drucker's new certainties for formulating marketing strategies -- 13 Success by abandonment of profitable products -- 14 Marketing and selling are not complementary and may be adversarial -- Part IV New product and service introduction -- 15 How to do marketing research the drucker way -- 16 Exploiting demographic change -- 17 Timing isn't everything: It's the only thing -- 18 How to avoid major failure -- 19 Drucker's five deadly marketing sins -- 20 The only way to set a price -- Part V Drucker's unique marketing insights -- 21 Quality according to drucker-it's not what you may think -- 22 Integrity is critical to marketing -- 23 The dangers of marketing professionalism -- 24 Why buying customers wont work -- 25 With drucker into the future -- Notes -- Index |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Megatexts |
| Purchase price |
P 1920.00 |
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
BSBA-Marketing Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Drucker, Peter F. |
| Fuller form of name |
(Peter Ferdinand), |
| Dates associated with a name |
1909-2005. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Reference (MAIN) |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
christy[new] |
| Date encoded |
09/26/14 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
ida[checked and edited] |
| Date encoded |
07/23/2015 |
