| 000 -LEADER |
|---|
| fixed length control field |
01502cam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15931808 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150126205717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091005s2011 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009938508 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
13: 9781439085462 [paperback] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Newsom, Doug. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Public relations writing : |
| Remainder of title |
form and style / |
| Statement of responsibility, etc |
Doug Newsom, Jim Haynes |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia : |
| Name of publisher, distributor, etc |
Wadsworth Cengage Learning, |
| Date of publication, distribution, etc |
c2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 425 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 405-413) and index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Part 1 PR writing: role and responsibility -- Part 2 Preparing to write -- Part 3 Writing principles -- Part 4 Writing for traditional media and social media -- Part 5 Writing for select publics -- Part 6 Writing in turbulent times |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
MEGATEXTS |
| Purchase price |
P 2400.00 |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Authorship |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business writing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haynes, Jim, |
| Dates associated with a name |
1937- |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Reference (MAIN) |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
ida[new] |
| Date encoded |
10/01/2014 |
