| 000 -LEADER |
|---|
| fixed length control field |
02347cgm a22003613a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15098039 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170103164845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071130s2007 ke 118 mleng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007542037 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781456537876 [paperback] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| Description conventions |
amim |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lcode |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Macabenta, Greg . |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
How to make a benta : |
| Remainder of title |
anecdotes, lectures & articles from the advertising wars / |
| Statement of responsibility, etc |
Greg B. Macabenta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[Place of publication not identified] : |
| Name of publisher, distributor, etc |
Minority Media Service Inc., |
| Date of publication, distribution, etc |
c2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 289 pages : |
| Other physical details |
illustrations ; |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Content : Part I - Half a century in advertising ... and counting -- Introduction -- Been there, done that -- Getting into advertising -- Joining the salt mines -- The making of an AEs -- Breakinh down the damn wall -- Of doctors, lawyers, masahistas and ad specialist -- A fruitful agency - client relationship -- Marketing warfare -- Niche marketing -- OK, what do we say? -- Now, how do we say it? -- Keep it simple, sweetheart -- Taking the creative plunge -- Demons of advertising creativity -- Visual communication -- From storyboard to screen -- Jingle-making for non-musicians -- The new world media -- It's still back to basics -- The holy grail of reach and frequency -- Non-traditional media tactics -- A primer on PR -- The milo-ovaltine olympics -- Part II Taking on America -- Pioneering in California -- Servicing San Miguel -- Jump, sink or swim -- Saved by the bell -- The right Pinoy touch -- Johnny appleseed for the FilAm market -- Der's gold in dem dar global market -- Part III Postscript to a lifetime in advertising -- God's 15% -- My kind of people -- Tribute to tony de Joya -- An ode to the Ad industry |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
NBS-MANGO |
| Purchase price |
P 500.00 |
| Deans/Chairperson |
Ernesto Galvez |
| Department |
General Education |
| Subject Category |
General Education : Sociology |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Orphans |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Household employees |
| Form subdivision |
Drama |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Child labor |
| Form subdivision |
Drama. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
origode |
| d |
u |
| e |
ncip |
| f |
20 |
| g |
y-movingim |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Filipiniana |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
jesstony[new] w/ SL |
| Date encoded |
06/24/2014 |
