Visual communication : (Record no. 2043)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01769cam a22003614a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12678303 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141030150249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020213s2003 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002102245 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534562442 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lester, Paul Martin. |
| 245 10 - TITLE STATEMENT | |
| Title | Visual communication : |
| Remainder of title | images with messages |
| Statement of responsibility, etc | Paul Martin Lester |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Belmont, CA : |
| Name of publisher, distributor, etc | Thomson/Wadsworth |
| Date of publication, distribution, etc | c2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 420 pages : |
| Other physical details | illustration (some col.) ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 401-409) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Chapter 1 To sense. To select. To perceive -- Chapter 2 Light -- Chapter 3 The eye, the retina, and the brain -- Chapter 4 What the brain sees: Color, form, depth, and movement -- Chapter 5 The sensual and perceptual theories of visual communication -- Chapter 6 Visual persuasion in advertising, public relation, and journalism -- Chapter 7 Images that injure: pictorial stereotypes in the media -- Chapter 8 Typography -- Chapter 9 Graphic design -- Chapter 10 Informational graphics -- Chapter 11 Cartoons -- Chapter 12 Photography -- Chapter 13 Motion pictures -- Chapter 14 Television and video -- Chapter 15 Computers -- Glossary -- Index |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Visual communication. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Type of record | Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Encoded by | emman[new] |
| Date encoded | 10/30/2014 |
No items available.