000 -LEADER |
fixed length control field |
01825cam a22003614a 4500 |
001 - CONTROL NUMBER |
control field |
12678303 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190903155001.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020213s2003 caua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002102245 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0534562442 [paperback] |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lester, Paul Martin. |
245 10 - TITLE STATEMENT |
Title |
Visual communication : |
Remainder of title |
images with messages / |
Statement of responsibility, etc |
Paul Martin Lester |
250 ## - EDITION STATEMENT |
Edition statement |
Third edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Belmont, CA : |
Name of publisher, distributor, etc |
Thomson/Wadsworth, |
Date of publication, distribution, etc |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 420 pages : |
Other physical details |
illustration (some col.) ; |
Dimensions |
28 cm. |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type |
volume |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 401-409) and index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Contents: Chapter 1 To sense. To select. To perceive -- Chapter 2 Light -- Chapter 3 The eye, the retina, and the brain -- Chapter 4 What the brain sees: Color, form, depth, and movement -- Chapter 5 The sensual and perceptual theories of visual communication -- Chapter 6 Visual persuasion in advertising, public relation, and journalism -- Chapter 7 Images that injure: pictorial stereotypes in the media -- Chapter 8 Typography -- Chapter 9 Graphic design -- Chapter 10 Informational graphics -- Chapter 11 Cartoons -- Chapter 12 Photography -- Chapter 13 Motion pictures -- Chapter 14 Television and video -- Chapter 15 Computers -- Glossary -- Index |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Deans/Chairperson |
|
Department |
|
Subject Category |
Nursing |
546 ## - LANGUAGE NOTE |
Language note |
English |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Visual communication. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
3 |
e |
epcn |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Type of record |
Reference (MAIN) |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
emman[new] |
Date encoded |
10/30/2014 |